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LOFS Friction Report

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Digital Transformation · Friction Audit

From administrative portal to resort front door.

A side-by-side audit of the current LOFS golf web presence against the proposed Digital Flagship. The goal: a fast, mobile-first resort experience that books more rounds, with zero risk to existing systems.

Current · 2004 ASP.NET Proposed
Current state

Cluttered 2004 ASP.NET infrastructure

Heavy walls of text and legacy tables create cognitive overload for prospective golfers. Visitors have to read to find anything.

Text-heavy pagesFixed-width tablesNo clear next step
Proposed

Mobile-first luxury editorial UI

Modern editorial design with responsive layouts, intentional whitespace and 48px touch targets. Every section has one clear action.

12-column fluid grid48px touch targetsOne primary action per section
Current state
65%+

of visitors are on phones, and the site isn't built for them

Unresponsive pinch-to-zoom layouts push mobile visitors to give up before they ever reach a tee time.

Proposed

Direct booking hub and 15-second quick-ticker

1-click tee times, the TrackMan winter portal and the turn menu up front, with today's conditions readable at a glance.

1-Click Tee Times TrackMan Winter Portal
Conditions: ExcellentNext tee time: 2:00 PMWeather: Sunny, 70°F
Current state

High operational drag and buried amenities

Staff lose 15+ hours a week answering questions the site should answer, while the club's best amenities stay hidden in paragraphs.

Members are reminded that facility hours may vary seasonally and that requests should be directed to the appropriate office during business hours. The premium dining room is available for reservation. Additional services including the luxury spa and advanced training equipment are described in the member handbook, section 4.
Proposed

Amenities brought out from behind the text

Dining, spa and training each get their own card, image and action, so members and guests find them without calling the office.

Premium DiningLuxury SpaAdvanced Training

Technical approach

Decoupled, zero-risk architecture

The new site runs on golf.lofs.org as a separate front end. It reads what it needs through a narrow connection layer and never writes to the central LOFS POA databases, so existing systems keep running exactly as they do today.

  • New, built for this project
  • Existing LOFS systems, unchanged

See it working

The proposed homepage is live as a prototype

Book a sample tee time, scroll the quick-ticker and swipe the scorecard on your phone.

Open the Proposed Homepage →