Services · Content, Product & Marketing
Turn information into useful experiences.
Content systems, publishing workflows and marketing that build trust with your audience and bring in qualified inquiries. Written by people, organized for search, and measured so you know what’s working.
Four pillars
- 1Audience-first storytelling
- 2Reusable publishing systems
- 3Search authority without keyword stuffing
- 4Decisions backed by real data
Start small
One article or social pack
Writing
Human-written, AI-assisted
Measured with
GA4 and conversion tracking
Published on
WordPress, built to scale
The content bottleneck
Plenty of content. Not much to show for it.
Most small teams aren’t short on effort. They’re short on a system that connects the writing, the website and the results.
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Unstructured noise
Posts go out when someone has time, with no story tying them together, so engagement stays flat.
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Disconnected from the site
The messaging says one thing and the website another, and buyers drop off in the gap.
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Analytics blind spots
Without tracking, there’s no way to tell which content actually brings in inquiries.
The approach
Audience first, built to scale, tied to your website.
Every piece of content starts with a real question your audience is asking, and ends somewhere on your site where they can take the next step.
1
Audit and intent
What your audience searches for, what they need to hear, and what you already have.
A content audit and search map
2
Architecture
Topics, categories, templates and a calendar, so publishing has a structure.
An editorial calendar and templates
3
Production
Articles, emails and social posts, drafted by a person and checked for accuracy.
Ready-to-publish content
4
Optimization
Track what brings in inquiries, then do more of it and less of the rest.
A monthly results snapshot
What I deliver
Pick one piece, or build the whole system.
Start with a single article pack or social sprint. Add more as you see what works.
01
SEO content articles
- Keyword clustering
- Editorial calendar
- On-page SEO
$50–$150 per article
02
Monthly social packs
- Assets for each platform
- Launch packs
- Publishing schedule
$50–$300 per pack
03
Email nurture and newsletters
- Drip campaigns
- Newsletter design
- List segmentation
Project or retainer
04
Publishing systems for WordPress
- Block templates
- Custom post types
- Workflow automation
Quoted per build
05
Analytics and performance setup
- Google Tag Manager
- Custom conversion events
- Monthly results snapshot
Fixed-price audit
06
Digital launch campaigns
- Messaging across channels
- Landing page copy and UX
- Promotional visuals
Quoted per campaign
Why it works
Less noise, more authority.
The difference isn’t how much you publish. It’s whether each piece has a job.
| Topic | The old way | The better way |
|---|---|---|
| The goal | Post often and hope it lands | Build authority on the topics you own |
| SEO | Stuff in keywords | Answer what people actually search for |
| Writing | Generic, fully automated copy | Human-written and edited, AI-assisted |
| The website | Content lives apart from the site | Every piece leads to a next step |
| Measurement | Likes and page views | Inquiries, sign-ups and form fills |
Content in practice
Content systems I’ve built
From a large media publisher to a self-published book, the same principle: structure first, then words that earn attention.
Media & publishing
Digital Commerce 360
An editorial workflow and category structure that treated content discovery as a revenue lever.
~30%
faster publishing, from internal reporting
Learning product
Everyday AI
Plain-English prompt guides and a course, organized by the problem a reader is trying to solve.
38
jargon-free course modules
Publishing & launch
With a Little Help & a Lot of Heart
A picture book launched with a shop listing, social storytelling and community outreach.
Print + eBook
published and promoted in-house
Ways to work together
A project, a plan, or a partner.
Choose what fits where you are now. You can always start small and grow into a retainer.
Easiest place to start
Project
One-time project
Launches, setups, email funnels and content overhauls.
- A defined scope and deadline
- Strategy, writing and setup
- Handover so your team can continue
Best for a launch or reset
Fixed price, quoted per project
Strategy
Strategy intensive
An audit, roadmap and positioning before you produce anything.
- Content and search audit
- Messaging and positioning
- A prioritized content roadmap
A short, focused engagement
Fixed price
Ongoing
Content partner
A monthly partnership that keeps publishing on track.
- Articles, social and email each month
- Monthly results snapshot
- Regular planning check-ins
Month to month
Monthly retainer
Questions
What people usually ask first
Can you write about technical topics?
Yes. Before writing, I run an audience and subject audit and interview your experts, so the content is accurate and sounds like you.
Do you use AI to write the content?
AI helps with research, outlines and data analysis. A person drafts, fact-checks and edits every deliverable before it reaches you.
Can I start small?
Yes. You can begin with one article pack or one social sprint and see the results before committing to a retainer.
How do you measure results?
With GA4 and conversion tracking: time on page, key page views, newsletter sign-ups and form submissions, summarized in a monthly snapshot.
Will it work with my WordPress site?
Yes. I can publish directly to WordPress and set up templates and categories so your team can keep publishing consistently.
Let’s connect
Have an idea? Let’s give it shape.
Tell me who you’re trying to reach. I’ll reply with a few questions and suggest the smallest useful place to start.
- I read your note and reply with a few questions
- We talk through your audience and goals
- You get a proposal with fixed-price options
Prefer email? hello@creativetech.studio
