Services
Strategy before technology. Then I build it.
I help nonprofits, HOAs, clubs and small businesses fix websites that create work instead of saving it. Every project starts with what’s slowing people down, and ends with something your team can run on its own.
Who I work with
Nonprofits, HOAs, clubs, small businesses
Pricing
Fixed price, with options
First step
Audit and proposal in 1–2 weeks
Built on
WordPress, Elementor
01
Digital Strategy
Know what to fix first, and what it’s worth, before you spend on it.
Most website problems are really decision problems: too many audiences, too many priorities, no clear starting point. I review your site the way a first-time visitor would, map who it has to serve, and tie every recommendation to a number you care about.
You receive A Friction Report and a fixed-price proposal
Built for the Lakes of the Four Seasons Golf Club proposal.
What’s included
- Friction audit Your current experience side by side with a better one
- Audience mapping Who the site serves and what each group needs
- Feature priorities The few changes that matter most, in order
- Architecture blueprint How new work fits beside the systems you keep
- Roadmap and ROI model A phased plan with conservative estimates
02
Web Design & WordPress
A site that answers the questions your staff keep answering by phone.
I rebuild aging or hand-coded sites on WordPress and Elementor, turn common phone calls into online forms, and set up a back end that non-technical staff can manage. Nothing that runs today has to stop while we work.
You receive A live site and a team that can run it
Grand Tots Learning Center and the Augusta Ranch HOA.
What’s included
- Mobile-first design and build WordPress and Elementor
- Migration from older sites Content, links and documents carried over
- Self-service forms Requests that go straight to the right inbox
- Shop and landing pages E-commerce, campaigns and sign-ups
- Accessibility and speed Built to WCAG 2.2 AA, tuned for fast loads
- Staff training A short walkthrough so your team owns the site
03
UX & Visual Design
Make the right next step obvious on every page.
Good design is mostly good decisions about order: what people see first, what they can ignore, and where they click next. I design the structure before the style, then give you a working prototype to tap through before anything is built.
You receive A clickable prototype your team can share
An interactive analysis that put the proof up front.
What’s included
- Information architecture Menus and page structure people can guess
- Page and screen layouts Clear hierarchy on phones first
- Clickable prototypes Test the experience before you commit
- Design systems Reusable colors, type and components
- Data storytelling Complex numbers turned into one clear view
04
Content & Digital Marketing
Say it clearly, then make it easy to keep saying it.
Content only works if people can find it and your team can keep publishing it. I shape the message, organize the content so search engines and readers can follow it, and set up workflows that make regular updates realistic for a small team.
You receive A content system your team can keep running
See the Digital Commerce 360 work
Structured editorial workflow, about 30% faster publishing.
What’s included
- Messaging and voice What you say, and how it should sound
- Editorial workflows Templates and steps that speed up publishing
- Search structure Categories, tags and page structure for SEO
- Local search Listings and pages for nearby customers
- Campaigns and newsletters Planned, written and measured
05
Digital Products & Creative Technology
For ideas that need more than a website.
Some projects are part product, part publishing, part experiment. I take ideas from concept to launch: interactive tools, practical AI workflows for everyday operations, and creative productions like picture books, with the specs, QA and launch plan to match.
You receive A launched product, not just a plan
Plain-English AI prompts for work, home and side projects.
What’s included
- Prototypes and web apps Interactive tools built to be used and shared
- Practical AI workflows Automations and training for day-to-day work
- Creative production Books and media from concept to print
- Launch logistics Specs, quality checks and a release plan
How it works
Four steps, one clear decision at the end.
Every service runs through the same process, so you always know what happens next and what you’ll have in hand.
1
Friction audit
Find where people get stuck and what it’s costing you.
A visual Friction Report
2
Safe architecture
Plan a path that won’t break the systems you rely on.
An architecture blueprint
3
Business case
Tie each feature to bookings, inquiries or hours saved.
A proposal with fixed-price options
4
Prototype and launch
Click it before you commit, then launch on a clear schedule.
A working prototype and roadmap
Ways to work together
Clear options, fixed prices.
No open-ended hourly billing and no surprise invoices. Every proposal gives you two or three fixed-price options so you can match scope to budget.
Best first step
Option 01
Strategy sprint
Know what to fix before you spend on it.
- Friction audit and report
- Architecture blueprint
- Proposal with fixed-price build options
Typically 1–2 weeks
Quoted after a short call
Option 02
Project build
Design and build, with a fixed scope.
- Everything decided in the sprint
- Mobile-first WordPress build
- Staff training and launch checks
Focused builds take about 4 weeks
Example: $3,500–$5,200
Option 03
Ongoing partner
Keep the site current and working harder.
- Monthly content and page updates
- Local search and campaigns
- Regular check-ins and improvements
Month to month
Example: $750 / month
Example prices come from a real proposal for a golf club website. Your proposal is priced to your project.
Questions
What people usually ask first
Which service do I need?
You don’t have to know. Most projects start with a strategy sprint, and the friction audit shows which services are worth it. Tell me what feels broken or slow and we’ll go from there.
Do I have to replace the systems I already use?
Usually not. My default is to build a modern front end beside what you have, so your booking, accounting or member systems keep running while the experience improves.
Can my team update the site after launch?
Yes. Sites are built on WordPress with structured fields, and I walk your team through posting news, events and documents so you’re not waiting on a developer.
How does pricing work?
Every proposal includes two or three fixed-price options. You choose the scope. If you want help after launch, the ongoing partner option is a flat monthly fee.
How long does a project take?
The audit and proposal typically take one to two weeks. A focused build is planned as about a four-week rollout after approval. Larger projects are phased so you see results early.
Can my board or leadership review it first?
That’s what the report, blueprint, proposal and prototype are for. They’re built to be shared, and I’m happy to walk your team through them on a call or in person.
Have an idea? Let’s give it shape.
Tell me what you’re working on. I’ll reply with a few questions and, if it’s a fit, a plan for your own friction audit.
