Services · Digital Strategy
Turn ideas into a plan. Strategy before technology.
Before anyone picks a theme, a plugin or an ad platform, I define what success looks like, map how your audiences actually behave, and match the technology to the job. You stop paying for tools and pages that don’t move the needle.
The framework · five stages
- 1Commercial intent and visionFoundation
- 2Audience and UX journeysArchitecture
- 3Content structure and SEOPublishing
- 4Technology and platform fitStack
- 5Analytics and evolutionInsights
Experience
20+ years in digital
First deliverable
A visual Friction Report
Pricing
Fixed price, with options
You leave with
A roadmap you can build from
The root problem
Why digital projects fail to pay off.
Most projects start with the tools and work backward. That’s how you end up with disconnected systems that are hard to use and harder to change.
!
Software without intent
Tools get bought before anyone maps how customers and staff actually work.
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Disconnected content
Pages get written reactively, with no link to what people search for or what turns visitors into customers.
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Analytics noise
Dashboards full of vanity numbers, and nothing that tells you what’s actually driving revenue.
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Launch and forget
The site is treated as a finished brochure instead of something that improves with real data.
| Topic | Tools first | Strategy first |
|---|---|---|
| Where decisions start | Pick a theme or tool, then fit the business to it | Define success first, then choose what supports it |
| Content | Written reactively, page by page | Planned around search intent and real questions |
| AI | Bolted on as a novelty | Used to cut repetitive admin and editing work |
| After launch | Left alone until the next redesign | Improved using what visitors actually do |
| Small changes | A developer ticket every time | Your team updates it inside an on-brand system |
What strategy covers
Six areas, planned together.
Each one affects the others, so I plan them as one system instead of handing you six separate reports.
01
Ecosystem strategy
- Commercial goals mapped to digital work
- Technical feasibility audits
- Multi-year roadmaps
02
UX and journey architecture
- User flows and wireframes
- Friction reduction on key tasks
- Built to WCAG 2.2 AA
03
Content systems and SEO
- Search intent cluster maps
- Content models and custom post types
- Editorial workflow design
04
Platform and stack selection
- CMS and hosting comparisons
- Vendor lock-in checks
- Integration planning
05
Practical AI and automation
- Internal workflow automation
- Custom prompt libraries
- Human review built in
06
Analytics and measurement
- Conversion tracking in GA4 and GTM
- Leadership-ready KPI dashboards
- Quarterly improvement reviews
Find your starting point
Answer three questions, see where to start.
Pick the options closest to your situation. The recommendation updates as you go.
Your starting point
Strategic Sprint
About 4 weeks
What you’d get
A starting guide, not a quote. Your proposal is shaped to your project.
How it works
Four steps from guesswork to a plan.
Want to see what this produces? Read a real Friction Report from a golf club proposal.
1
Diagnose and audit
Your analytics, technical limits, competitors and how your audiences behave.
A visual Friction Report
2
Map and architect
Page structure, user journeys, categories and search topic clusters.
Journey maps and site structure
3
Align and roadmap
Choose the right tools, specify builds and integrations, and phase the work.
A prioritized roadmap
4
Execute and measure
Guardrails for the build, tracking set up properly, and regular check-ins.
Tracking and a review rhythm
Strategy in practice
What the planning looked like on real projects
Different organizations, same starting question: what do people need, and what’s getting in their way?
Golf club · Proposal
Lakes of the Four Seasons
A full decision kit: friction report, architecture blueprint, proposal with an ROI model, and a live prototype.
5-part
decision kit, ready for the board
Media & publishing
Digital Commerce 360
Content structure and categories planned as a revenue lever for news, research and memberships.
~30%
faster publishing, from internal reporting
Nonprofit · Childcare
Grand Tots Learning Center
A journey audit from first mobile search to enrollment, rebuilt around three audiences.
2 clicks
to programs, tuition, safety and tours
HOA · Community
Augusta Ranch HOA
Resident needs mapped into five plain menu sections and online forms for common requests.
7
everyday requests moved online
Ways to work together
Choose how far you want to take it.
Every proposal gives you fixed-price options, so you set the scope and know the cost before work begins.
Best first step
Project
Strategic Sprint
A complete plan before you spend on design or development.
- Friction audit and UX blueprint
- Search topic cluster map
- Technology recommendation and roadmap
About 4 weeks
Fixed price, quoted per project
Retainer
Strategic Advisory
Ongoing strategy as your site and team grow.
- Everything in the sprint
- Strategy sessions every two weeks
- GA4 conversion reporting and AI workflow tuning
Month to month
Monthly retainer
Full platform
Strategy + Build
The plan, then the build, by one team.
- Everything in the sprint
- WordPress build, UX design and AI setup
- Training and a clean handover
Phased, plan first
Fixed price per phase
Questions
What people usually ask first
How is a strategy sprint different from hiring a web agency?
Agencies often start with mockups or themes. The sprint starts with your goals, your audiences and what people search for, so design and development solve problems you’ve confirmed instead of guessed.
What do I actually get?
A Digital Blueprint your leadership can review: a friction audit, user journeys, a search topic map, a platform comparison and a prioritized timeline with fixed-price options.
Is there something smaller than a full sprint?
Yes. A friction audit on its own takes one to two weeks and shows what’s worth fixing first. Many clients start there.
Will you help carry out the plan?
Yes, through WordPress builds, AI automation and content work. If you have an in-house team, I can write the specs and act as strategy lead instead.
How do you use AI in planning?
Practically. I use AI and prompt workflows to cut repetitive work like research, metadata and support replies, always with a person reviewing the output.
Let’s connect
Have an idea? Let’s give it shape.
Tell me what you’re trying to achieve. I’ll reply with a few questions and, if it’s a fit, a plan for your strategy sprint.
- I read your note and reply with a few questions
- We talk through your goals on a short call
- You get a proposal with fixed-price options
Prefer email? hello@creativetech.studio
